Home Staging, Why Bother?

How many times have you seen a property that’s a mess with so much furniture and furnishings that it  is impossible to see anything? There are walls that need cleaning, floors that need replacing, the lighting is dreary and the color is awful.

Selling or buying a property is possibly one of the biggest investments anyone  could make. How the property is presented and perceived should be given as much importance  and consideration as any consumer product on the market. When you want to sell  your home, there are two simple rules to follow to assure a quick sale: price it well, and make it look amazing. Whatever the asking price, its appearance needs to be flawless.  

One of the costliest mistakes made by home sellers is to ignore the visual psychology involved in gaining a buyer’s immediate attention. Potential buyers become interested in a property when they walk in and feel, “I could live here.”  In today’s real estate market a property must  be priced right and look better than the competition. One proven method to faster sales is “staging.”

Staging uses design and conceptualization techniques that encourage potential buyers to envision the property as their home. It’s all about creating a space that makes buyers connect emotionally to it. In order to do this effectively, you need to make your house as impersonal and attractive as possible to stimulate the buyer’s visual acuity.  

Home staging is effective because it emphasizes a property’s strengths and minimizes its weak points. It allows your home to be shown at  its maximum potential. Presenting a well-cared for home and creating a property that gives a positive first impression. It attracts the attention and admiration of prospective  buyers, and encourages them to consider how your property fits their requirements.

A 2007 survey of Accredited Staging Professionals by the training company  StagedHomes found that 94 percent of staged homes sold on average in one month  or less and spent 80 percent less time on the market than those that were not staged.  Home Staging is a smart investment and a cost-effective marketing tool for the  broker.

Ideal Moving and Delivery is here to assist with the logistics of your staging project! Call today 770-812-4499.